EVENT GRAPHIC DESIGN CASE STUDY
Big. Bad. Bruegala
Branding, Illustration, and Promotional Marketing for a Local Beer Festival
PROJECT DETAILS
Objective:
Create a brand identity, merch designs, and social media outreach to promote the last year of Bruegala, a local beer festival.
Solution:
Develop a regal custom wordmark and edgy werewolf mascot logo to guide the event visuals.
Target Audience:
Beer-loving members of the local community who are 21+.
Social Media Graphics
Custom Merch Designs
Color Palette
Midnight Black
#120C08
Bone White
#F2EcE6
Parchment
#D7C6AA
Blood Red
#961B0B
Deep Scarlet
#570707
Font Selections & Custom Wordmark
Hand-drawn Custom Lettering
Display Font
Informational Font
Grenze Gotish
The quick brown fox jumps over the lazy dog.
Aleo
The quick brown fox jumps over the lazy dog.
Yard Sign Design
Front
Back
Desktop Scroll
Mobile Scroll
Ticket Designs
Design Process
Initial Concept A & B Sketches
Pitch Deck 1: Based on First Sketch
Pitch Deck 2: Updates from Feedback
"Add a 'blood red' to the color palette and make the werewolf spookier"