GRAPHIC DESIGN CASE STUDY
Bruegala XXIII
Branding, Illustration, and Promotional Marketing for a Local Beer Festival
PROJECT DETAILS
Objective:
Spread the word about a beer festival to help local charities.
Solution:
Create a custom logo and develop branded marketing materials for print and social media.
Target Audience:
Beer-loving outdoorsy members of the local community who are 21+.
Original Illustrations
DESIGN PROCESS
Getting to Know Your Event
Before design work can begin, I like to get to know the event details a little better. I am here to guide you through the brainstorming process to define your goals.
How would you describe the target audience for your event?
"Locals age 21+ who love beer and the great outdoors. We want to drum up more enthusiasm for this event since it has been struggling a bit since Covid."
What styles are you drawn to?
"The theme is 'Camp Bruegala' so anything camping-themed. Nature aesthetics, woodcut art, mountains, trees, etc."
What are your design goals for this event branding?
"We have an initial logo created, but it feels like it is missing something."
Proof One
Proof One included a new stylistic take on the original logo to make sure I was moving in the right direction for this event's visuals.
Proof Two
Proof Two included two new ideas for the design incorporating more beer imagery
Proof Three
Vectorized Full Color Logo and Color Palette
Back of T Shirt Custom Font and T Shirt Design
Custom Font Hand Lettering Timelapse
